Platform

The CUE Platform

A Fully Customizable and Personalizable Communication Platform

A system developed completely in house, the CUE platform is a flexible and scalable solution that offers near limitless capabilities to meet the most demanding of applications. Our core offering easily allows for the following:

• Seed all copy with dynamic content provided from within the database records

• Create and manage a limitless amount of segments to allow for variable content control

• Separate workflow capabilities for unidentified users with ability to ask users to identify the segment they belong too and populate the micro-site accordingly

• Embed Flash based videos that can be dynamic based on the segment accessing it

• Fully navigational multi menu levels available with visibility and access based on segment if desired

• Completely customized inline forms for data collection

• Options to perform pre or post dynamic survey forms and capture all answers as well as perform other custom actions based on answers, such as email notifications and redirects

• Vanity URL’s based on users first and last name and positioned following the domain name

• Robust reporting dashboards on all activity

"While many marketers are still working at tracking the overall effectiveness and ROI of personalized communications, almost 40% say they are generating either “extremely effective and measurable ROI” or “better response rates than other programs.”"
— CMO Council

"Over 56% of marketers content that personalized communications out-perform traditional mass-market delivery."
— CMO Council

"Individualized letters and email are the most common form of personalized communication."
— CMO Council

"Most online retailers would agree that personalization is a vital tool for increasing engagement (and, ultimately, sales) with customers."
— Michael Klein

"Identifying your most valuable customers and creating personalized experiences for them – using data and continuous testing to determine the right mix of offers, promotions, and site functionality – will help online retailers take a more measured and, ultimately, more successful approach to personalization."
— Michael Klein


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