6/18/2010 12:05 PM
This is a sales philosophy that was recently explained to me by a friend of mine. He abides by it and thought it was important enough to share with me. I realized that it was not only relevant for sales, but that it also rings true for marketing.
Think about it in terms of your current marketing collateral. Does your output demonstrate how the target audience will benefit personally from your product or service? Or are you focused on talking about how great you and your offerings are with the expectation that your customer will figure out the benefits on their own?
The truth is that most people don’t have the time or the inclination to decipher whether or not your offering is applicable. You need to anticipate their needs and demonstrate how you will resolve their problems.
In the end, what would you rather receive? A marketing piece that lists all the bells and whistles or one that demonstrates the benefits of those features for someone in your particular situation?
Creating marketing campaigns that are more relevant, engaging and have a greater impact starts with a visit to http://www.cuemarketing.com or by contacting us at mailto:firstname.lastname@example.org.